Frequently Asked Questions

Overeye is a mission-driven project created by William Firenze to deliver high-quality digital services at accessible prices. Subscription revenues are reinvested into legal compliance support, security and product development.

IAM is our curated platform for verified clients and professionals who chose Overeye to build their website. It lists only rigorously verified experts and projects, so visitors can rely on a trusted network.

You can search professionals by name. If a name doesn’t appear, it simply means they are not (yet) part of our network.

Submit your application here: overeye.net/candidate. We are selective: we verify your identity, portfolio and fit with our network. If you’re a fit, we will contact you with next steps.

• Apply on IAM (Candidate).
• Selection: we verify your identity, portfolio and fit.
• Design & Build: we create a tailored HTML/CSS website.
• Launch & Host: hosted by Overeye/IAM, with security and performance layers.
• Operate: yearly renewal, up to 3 free CSS/style updates, support via portal.

Yes—having a clear, consistent website helps show authenticity (identity, contacts, portfolio, press, and brand consistency). It can support your case when platforms evaluate your profile.

Important: a website does not guarantee verification. Each platform applies its own policy and criteria.

No. We are very strict in our curation, but we cannot guarantee verification on Instagram, X, TikTok or Facebook. We don’t sell badges and we don’t intermediate the process. We focus on building your online credibility.

Please review each platform’s official policies and apply through their in-app process.

Apply inside the app of Instagram, X, TikTok or Facebook, following their procedures and eligibility criteria. Prepare materials that prove authenticity (ID where requested), public interest, press mentions, and a consistent website.

Overeye Tokens are prepaid credits for on-demand work (updates, design, small features).
Value: 1 Token = €2.00.

When you create a new Overeye account, you receive 25 free Tokens (worth €50) as a welcome credit.

• Request: open a ticket in the platform and describe your change.
• Estimate: we state the Token cost upfront before starting.
• Balance: if your balance is not enough, you can top up Tokens.
• Payment & invoice: payments are processed via Stripe with automatic invoicing.
• Transparency: you can review your balance and history in the ticket portal.

Below is a guideline for frequent requests. Final estimates are always confirmed in the ticket before work begins.

Fair-use note: Overeye aims to minimize your Token spend, offering alternatives and suggestions. The final decision is always up to you.

You can purchase Tokens independently by requesting the payment link through the ticketing platform. Payments are processed via Stripe with invoice issuance.

Request the top-up link from the ticket portal. You’ll pay via Stripe, and a tax invoice will be issued automatically, just like the Overeye subscription.

Your balance, movements and work logs are visible in the ticket portal. Each ticket shows the Token estimate and the final usage.

The service has an annual subscription that covers hosting, maintenance, security layers, IAM listing (if selected), and the base version of FUSION. Billing is yearly and managed via Stripe (our subscription platform).

• Customer Portal: view invoices and renewal date.
• Payment methods: handled securely by Stripe; we don’t store card data on our servers.

Yes. If you use our service, you will receive a regular invoice issued via Stripe with all required fiscal details. Documents are available in the Stripe customer portal and sent by email.

We use Stripe to manage subscriptions and payments. Card data is processed by Stripe; Overeye does not store payment card details. You can access your invoices and renewal information via the Stripe customer portal.

• Custom site: a tailored HTML/CSS website, hosted by Overeye.
• Free updates: up to 3 CSS/style changes per year.
• FUSION (base): AI assistant integrated, up to 10 FAQ entries.
• Compliance support: Privacy Policy, Cookie Policy and alignment guidance with GDPR/Italian rules (via IAM Legal Support or your legal).
• Incident handling: best-effort assistance if your site is reported for privacy/compliance issues — assessment and remediation within the scope of your annual fee.
• Security stack: protected hosting with modern safeguards (see Security).

Your annual fee is reinvested into:

• Compliance support: privacy & cookie policy setup/updates and alignment guidance.
• Security hardening: platform protections and change control.
• Incident handling: if a privacy/compliance report arises, we assess and remediate within the scope of your plan.

This is an assistance service, not insurance and not formal legal representation.

• Assessment: we review the claim and your current setup.
• Remediation: we adjust policies/banners/configs where needed.
• Documentation: we summarize changes made and next steps.

Included on a best-effort basis within your annual fee. Complex cases may require your legal counsel or our partner (quoted separately). No guarantees or certifications are issued.

• Authentication & platform security via services like Firebase where appropriate.
• Network protection & CDN leveraging Cloudflare (WAF, DDoS mitigation, caching) to enhance resilience and productivity.
• Principle of minimal data: FUSION does not collect, store or share personal data.
• Change control: updates are reviewed and released in a controlled process.

FUSION is Overeye’s AI assistant that improves real-time interactions between professionals and visitors. It’s built with a proprietary method, without external API keys; the underlying LLM is developed in-house by Overeye to keep full control over quality and evolution.

The base version supports up to 10 FAQ entries in the chatbot. More Q&A or advanced actions (e.g., sending data to customers) are available as paid add-ons.

Freelancers, SMEs and larger organizations that pass our verification. IAM is a curated network—only credible, up-to-date professionals and teams are showcased.

By default we host under www.iam.<your-domain>/<client_name>. You can use a personal domain at any time; domain costs are at your expense. We coordinate the best option and typically migrate in ~72 business hours.

Submit requests via our portal using the standard form. We review within 72 hours (excluding holidays), share a preview and plan the production release.

We aim for the best possible availability. We are not responsible for issues beyond our control or for unauthorized changes to your site. Overall liability is limited to the value of the annual fee you paid.

Yes, in cases like missing mandatory requirements, suspected fraud or legal issues that could affect the service’s safety or reputation. Once resolved, we evaluate reactivation.

We use Stripe for subscriptions and invoicing. You’ll get a regular invoice and a customer portal to view payments and renewal dates. Card data is handled by Stripe; we don’t store it.

Overeye provides compliance assistance and technical implementation. We are not a law firm and do not provide legal advice or guarantees. For formal opinions or disputes, please use your legal counsel (we can coordinate on request).

We’ll provide your site’s HTML/CSS files for free so you can migrate to another platform.

1. Make pages indexable: no accidental noindex and not blocked in robots.txt; set a canonical URL.
2. Submit a sitemap: ensure all important URLs are in /sitemap.xml.
3. Verify Search Console: add domain property, verify (DNS or HTML file), submit the sitemap.
4. Internal links: link new pages from your homepage or navigation.
5. Publish useful content: one pillar page + supporting articles that answer real questions.
6. Local presence: create/optimize your Google Business Profile (see below).
7. Earn mentions: get citations/backlinks from partners, directories and press.
8. Technical quality: pass Core Web Vitals and keep pages fast.
9. Track & iterate: monitor Search Console queries and improve pages accordingly.
10. Stay consistent: publish at a steady pace; SEO compounds over time.

1. Go to google.com/business and sign in.
2. Add your business: official name, primary category (choose the most accurate), address or service area.
3. Verify ownership (postcard, phone, email or video, depending on Google).
4. Complete NAP: Name, Address, Phone—must match your website and any directories.
5. Business details: description, hours, website link, services/products.
6. Photos: logo, cover, and real images of your work/location.
7. Messaging & bookings (if relevant): enable and set expectations.
8. Reviews: share your review link with real clients; reply to every review.
9. Posts: publish updates/offers periodically to keep the profile active.
10. Monitor: check Insights for searches, views and actions.

Tip: Keep your category and services accurate; consistency across the web helps local SEO.

1. Create a GTM account and a Web container.
2. Install GTM snippet on your site (both head and body snippets as instructed).
3. Publish the container once installed (default empty version is fine).
4. Add a tag: e.g., “Google Analytics: GA4 Configuration”.
5. Set a trigger: “All pages” for basic pageview tracking.
6. Preview (Debug) to verify the tag fires correctly.
7. Publish changes and verify events in GA4 DebugView.
8. Consent: in the EU, enable Consent Mode and trigger marketing tags only after explicit consent via your cookie banner.

Note: Overeye provides general guidance. Configure marketing pixels responsibly and in compliance with applicable laws.

• Email signature: include your site and a single call to action.
• Partner pages: ask partners to list you with a short description and link.
• Directories: reputable, niche directories (avoid spammy ones).
• Social bios: consistent website link in all profiles.
• Publish guides/checklists that others will reference.
• Case studies: highlight measurable outcomes and client quotes.
• Talks or webinars: host or co-host; publish the slides/recording with a link back.

No. Overeye does not specialize in paid promotions (ads). We provide free, general tips on how to promote your site. We do not guarantee to satisfy all marketing criteria or outcomes for any client. Results depend on many external factors (market, competition, budgets, algorithms, policies).

• Internal link it from your main navigation or homepage.
• Sitemap: ensure /sitemap.xml contains the new URL.
• Search Console: use URL Inspection → Request indexing.
• Avoid blocks: check robots.txt and meta robots are not noindex.
• Speed: fast pages are crawled more often; see Core Web Vitals below.

Tip: Keep both minimal and correct; accidental blocks are common.

robots.txt example:

User-agent: *
Disallow:
Sitemap: https://www.overeye.net/sitemap.xml

HTML meta robots (indexable page): <meta name="robots" content="index,follow">

Canonical (avoid duplicates): <link rel="canonical" href="https://www.example.com/page">

• Title tag (≤60 chars) with primary keyword + brand.
• Meta description (≤155 chars) that’s compelling.
• Single H1 + clear H2/H3 subheads.
• Original copy that answers search intent.
• Internal linking to related and pillar pages.
• Images with descriptive alt text.
• Open Graph for rich social previews.
• FAQPage/Organization schema when relevant.

• Google Business Profile: correct categories, real photos, hours and contacts.
• NAP consistency: Name, Address, Phone identical everywhere (site, GBP, directories).
• Reviews: ask for authentic feedback and reply to all.
• Local pages: create unique pages for cities/areas served.
• Citations: reputable directories (e.g., Chamber of Commerce, PagineGialle in Italy, Apple Business Connect).

• Unintentional noindex or disallow.
• Duplicate content without rel=canonical.
• Changing URLs without 301 redirects.
• Heavy images, unoptimized fonts, render-blocking JS.
• Multiple H1s or confusing heading structure.
• Mixed languages without proper hreflang on multilingual sites.

• Pillar page (your core topic) + 4–6 “cluster” articles that go deeper, all interlinked.
• Case studies with real outcomes (before/after, metrics).
• FAQ sections (like this): great for featured snippets.
• Press/Media kit: short bio, photos, logos, press contact.
• Editorial calendar: one quality piece per week.

<title>[Primary keyword] – [Brand]</title>
<meta name="description" content="[Benefit-driven copy, ≤155 chars]">
<meta property="og:title" content="[Compelling share title]">
<meta property="og:description" content="[Short hook for social]">
<meta property="og:image" content="https://www.example.com/og.jpg">

• Launch announcement: LinkedIn/Instagram post with a clear CTA to the site.
• Email your contacts: short newsletter with one clear offer.
• Partnerships: guest posts/interviews with local partners.
• Testimonials: collect 3–5 real reviews to show on the homepage.
• Brand search ads (if using ads): small campaign on your brand name.

• Start small: 2–3 week test budget.
• One objective: leads or sales, not everything at once.
• Dedicated landing: one CTA, minimal distractions.
• Measure: track events (see Analytics section).
• Privacy: trigger marketing pixels only after consent.

Reminder: Overeye does not specialize in paid promotions; the tips above are general guidance only.

• Partnerships: resource exchanges (not forced links) with institutions and associations.
• Case studies published by clients/partners with a citation link.
• Events: speaker/organizer pages with profile and link.
• Original guides: data or checklists worth citing.
• Digital PR: send your media kit to niche blogs/press.

Avoid paid link networks or manipulative schemes.

• Google Analytics 4: events for CTAs, form submits, WhatsApp/phone clicks.
• Google Search Console: coverage, queries, sitemaps, indexing requests.
• UTMs: tag campaign links to see what works.
• Consent Mode and compliant cookie banner before marketing pixels.

https://www.example.com/?utm_source=instagram&utm_medium=social&utm_campaign=launch-q4

Test one variable at a time (headline or CTA). Define a primary metric (clicks, leads), run for at least 2 weeks with a sufficient sample. Keep the winner and document the learning.

• Images: WebP/AVIF, responsive sizes, loading="lazy" below the fold.
• Fonts: font-display: swap, subset only needed glyphs.
• JS/CSS: remove unused, minify, defer non-critical scripts.
• Cache/CDN: enable CDN; set long caching for static assets.
• CLS: reserve width/height for images/media to avoid layout shift.

• Prepare a 301 map from old to new URLs (one-to-one).
• Update sitemap.xml and submit it in Search Console.
• Check 404s and fix internal links.
• Monitor coverage and rankings for 4–8 weeks.

• Consent for non-essential cookies/pixels before activation.
• Privacy notice that clearly lists purposes and third parties.
• Easy opt-out always available.
• Forms: collect only necessary data; state lawful basis (e.g., consent/contract).

Overeye helps with banners and policies; for formal legal opinions consult your counsel.

• Answer clearly and concisely (40–60 word paragraphs).
• Use FAQPage, HowTo or Product schema when appropriate.
• Put the question in an H2/H3 and answer immediately below.

• Monday: educational (tips/mini-guide).
• Wednesday: proof (case study/review).
• Friday: offer/CTA to a focused landing page.

Repurpose top posts into a monthly newsletter with one primary link.

• Use genuinely translated content (avoid raw auto-translation).
• Implement hreflang for each language/country.
• Clear URLs: /en/, /it/, etc.
• Translate meta tags and OG tags too.

It depends on competition, content quality and domain authority. Typically: first impressions within a few weeks; more stable improvements over 2–3 months with consistent publishing. No ranking guarantees.

• ✅ Title, H1 and meta description are set.
• ✅ One primary keyword + 2–3 related terms.
• ✅ Internal links to/from pillar pages.
• ✅ Images optimized with alt text.
• ✅ Canonical tag is correct.
• ✅ Included in sitemap.xml and not blocked by robots.
• ✅ Indexing requested in Search Console.